How to Turn Customers into Advocates

Savvy brands understand that consumers trust other consumers more than marketing messaging. They also understand the value of word-of-mouth advertising and recommendations and have incorporated customer interaction into their marketing strategies. The most successful businesses find and nurture cheerleaders for their brands to turn customers into advocates, and for good reason. Creating relationships with brand…

So shoppers don’t trust your brand, now what?

|February 8, 2017

Trust is a delicate thing, and even more so when you’re asking people to spend their hard earned money. This is why trust is so darn hard to come by for most marketers. In fact, fewer than 25% of online consumers in the U.S. trust ads in print publications, and it’s even worse for digital media. This…