3 Ways to Squeeze More Out of Your Marketing Budget

|March 13, 2017

All marketers wish they had more money for their programs. But as a recent CMO Survey Report points out, marketing budgets rarely exceed more than 10% of a company’s revenue. With only so much money to go around, marketers constantly face the challenge of doing more with less. With that, here are three ways to squeeze…

How to Turn Customers into Advocates

Savvy brands understand that consumers trust other consumers more than marketing messaging. They also understand the value of word-of-mouth advertising and recommendations and have incorporated customer interaction into their marketing strategies. The most successful businesses find and nurture cheerleaders for their brands to turn customers into advocates, and for good reason. Creating relationships with brand…

Leverage Consumers to Help Build Better Products

Today’s brands don’t necessarily need to spend a lot of money on product innovation and improvement. Even the smallest businesses may not realize they already have a focus group of sorts – in the form of customer feedback. While product reviews can be helpful from a marketing perspective, businesses should also recognize that they can…

Get the Most Out of Your Online Retailer Presence

Some of the best symbiotic relationships occur naturally, without much effort. Others may feel more one-sided and require a bit more investment to strike a fine balance. If you and your retailers collaborate strictly on the distribution level, chances are you are missing out on the wide array of ways you could both benefit. For…

How to optimize your product page design

|February 18, 2017

Regardless of what products you sell or whether you sell them through your own branded site or an online retail channel, a key marketing strategy should be to optimize your product page design. Website Builder Expert argues that if you optimize only one thing in your online store, it should be your product pages. Once…

What’s the big deal with consumer reviews anyway?

|February 13, 2017

So what is the big deal with reviews anyway? Are they really that important? How much do shoppers really rely on them? Will they really have much of an impact on my business? All great questions, and the answer to all of them are unequivocally “yes”.   You only need to look at your own…